In coming up with the campaign name, I chose “Festive Fall Sale”. This is because September falls (no pun intended) under the Autumnal season in other countries. While fall, or autumn, is not observed here, the season is perceived elsewhere and it is already common knowledge that the ‘ber months signify a change in season. It is straightforward in communicating the timing of the sale.
I also utilized autumnal hues for the color palette. I observed that gradients are an element in the brand’s campaign materials, so I chose to integrate them in the designs.